Segway unveiled the global “Ride Better” campaign, an initiative designed to promote more comfortable, smarter, and more responsible urban mobility in a context of growing adoption of micromobility solutions in cities. The Ninebot E3 electric scooter series emerges as one of the campaign’s main highlights, positioning itself as a choice aimed at everyday urban travel, according to a press release.
According to the company, the evolution of urban mobility models, marked by the expansion of shared mobility and the push for more sustainable transport modes, is transforming the way citizens move. The brand frames this trend within the concept of the “15-minute city,” which prioritizes proximity between housing, services, and commerce, reducing dependence on cars.
The “Ride Better” campaign rests on four pillars: to improve the experience of urban travel, to develop products better suited to the urban environment, to promote lifestyles associated with light electric mobility, and to encourage responsible and safe use of personal mobility vehicles.
Série Ninebot E3 aposta na mobilidade urbana
As part of this strategy, Segway highlights the Ninebot E3 series, comprised of the Ninebot E3 and Ninebot E3 Pro models.
The equipment includes front and rear suspension, 10-inch tubeless tires, and the SegRide Stability System with traction control. The range also features motors rated up to 800 watts, capable of handling inclines up to 18%, and a magnesium frame designed to reduce weight and ease transport.
In terms of range, the company notes that the E3 Pro can reach up to 55 kilometres in ECO mode and up to 40 kilometres in Sport mode, while the E3 offers maximum ranges of 45 and 30 kilometres, respectively. Both models include compatibility with the Apple Find My system for locating the vehicle.
Up to 15% discounts at national retailers
As part of the campaign, Segway also promotes “Segway Days,” a sales event running from June 29 to July 12.
During this period, consumers will be able to benefit from discounts of up to 15% on a selection of the brand’s electric scooters at the stores Worten, Fnac Portugal and Auchan Portugal.
The company states that the initiative aims to facilitate access to electric personal mobility solutions, accompanying the growing demand for transportation alternatives suited to short-distance trips in urban areas.
