“Shall we learn to separate together?” With this new signature, and a refreshed image, the Ponto Verde Academy (APV), a project promoted by Ponto Verde, returns to schools in the 2026/2027 school year, to raise awareness among students about proper recycling of packaging and to promote more sustainable habits. The sessions will take place in schools across the country, including the Azores and Madeira archipelagos. Registrations are already open and can be made here, the announcement said.
According to the same source, directed at the second and third cycles, the training sessions aim to reach more than 50,000 students this school year, an increase of about 32% compared to the previous edition, which was the largest ever, to date.
Developed in a classroom context, these sessions are guided according to the 3 R’s rule (Reduce, Reuse and Recycle), detailing the role of children and young people in promoting packaging waste sorting habits, notably among their families. The importance of reducing and reusing is explained, but also the proper disposal of packaging at the green, yellow and blue eco-points, up to its routing to sorting and recycling centers.
In the end, students are also encouraged to use ELO, the digital packaging recycling assistant of Ponto Verde, which is available on the website and on the Ponto Verde app, to help clarify any remaining doubts about packaging recycling.
“We believe that change begins with knowledge and that young people have a fundamental role in bringing it into the home as well. The Ponto Verde Academy was created to bring packaging recycling closer to schools and, since 2019, has reached thousands of students and teachers across the country — in the 2025/2026 school year alone we reached more than 38 thousand students. We want to continue to grow, reaching more schools and involving more and more young people, making packaging recycling a simple, natural habit present in everyone’s daily life. This is our commitment: to make knowledge and understanding of the impact of our choices the tool necessary to generate commitment and turn action into a constant practice,” says the Director of Marketing, Awareness and Communications of Sociedade Ponto Verde, Ricardo Sacoto Lagoa.
This year, in addition to the return to schools, APV presents a new visual identity, with a distinctive, fun and organic DNA, of which the signature “Shall we learn to separate together?” is part.
The new image, developed by the agency Fuel, is part of the rebranding process of Sociedade Ponto Verde, carried out in 2025, and reinforces the visual uniformity between SPV and Ponto Verde. Born from the fusion of the two “O”s of the Ponto Verde logo, which represent the essential dimensions of “to experiment” and “to learn,” this image comes to life through the organic symbol of a magnifying glass, embodying the curiosity inherent in the youngest and the pedagogical discovery to provide simple answers on where and how to recycle their packaging.
Thus, Ponto Verde “reinforces its commitment to captivating not only students, but also parents and teachers, consolidating its position as a national reference in education for sustainability and the circular economy.”
Beyond the new image and the new communication materials, the opening of registrations is accompanied by a nationwide digital, press, and outdoor campaign, and by the launch of a renewed website, implemented by WayNext.
Taken together, this rebranding and the campaign aim to give a new push to greater involvement of children and young people with the topic of packaging recycling. Through a more modern, dynamic and cheerful visual language, it seeks to create a closer relationship with this audience and make learning more appealing.
Environmental education initiatives such as the Ponto Verde Academy, which brings the topic of packaging recycling to thousands of students and teachers across the country, “take on particular relevance in the current moment.” The results of the first half of 2026 “show that the pace of growth of packaging recycling remains well below what is necessary.”
An increase of only 1% “demonstrates that, if we maintain this trajectory, it will be very difficult to meet not only the currently in force target (recycling 65% of packaging placed on the market in 2026), but also to pave the way for achieving 70% of packaging recycling by 2030. In this context, it is essential to reinforce knowledge and the adoption of good sorting practices from an early age,” the note concludes.
