The search for sustainable alternatives is gaining momentum among construction professionals in Portugal. At Obras360, demand for this type of product is currently growing at twice the speed of the company’s other categories, reflecting a greater emphasis on energy efficiency and the reduction of environmental impact, according to a press release.
According to the same source, among the products with the highest demand, photovoltaic modules, solar-powered solutions for domestic hot water heating, and high-performance thermal insulation systems, such as rock wool, stand out.
These products, the note adds, are today an increasingly common choice for those seeking to increase the energy efficiency of buildings and mitigate the costs associated with energy consumption. This trend is driven, above all, by the professional market. Currently, more than 90% of Obras360’s customers are construction professionals, including contractors, installers and applicators, reflecting the growing integration of sustainability criteria into the sector’s purchasing decisions.
“The concern with sustainability is today a cross-cutting reality across virtually all sectors of activity and construction is no exception. We have observed a growing demand for solutions that help reduce energy consumption and improve building performance, without compromising the quality or durability of materials,” says Tiago Quintas, Director of the Obras360 Business Unit.
To respond to the market’s new demands, Obras360 has been strengthening its offer in the areas of solar photovoltaic energy and batteries for residential use, regularly expanding the number of references available in these categories.
The company also bets on digitizing the purchasing experience. The platform integrates an intelligent system for recommending complementary products, which suggests additional solutions based on purchasing patterns and similar needs of other customers. Since the introduction of this feature, the platform’s effectiveness in converting visits into purchases has increased by more than 15%.
With an online store complemented by a network of eight warehouses and rapid deliveries with its own fleet, Obras360 seeks to meet the needs of construction professionals, combining stock availability, proximity and price competitiveness.
