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Friday 21 April 2006
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PlusNews Poster Gallery
This poster gallery aims to serve as a living archive of anti-AIDS campaigns in Africa. If you have posters from your organisation you would like to contribute, or photos from the field of AIDS campaign billboards, please send them along with a short explanatory note to: [email protected]. The photos can be either in JPG of GIF format, but need to have a resolution of at least 300 DPI.
Latest Galleries

LoveLife - New billboard campaign for 2004 - South Africa
     

Click on a billboard to view a larger version
   

The South African HIV prevention programme loveLife has launched a new billboard campaign for 2004. The new tagline "love to be there" deals with the top priorities expressed by young South Africans, namely to get a good education and a job, to stay free of HIV and achieve a stable and happy family life. The creative treatment juxtaposes a childlike drawing of an idealised situation with a real-life image of an individual "living the dream."

 
Contact:

Amanda Marais
Thomas Molete Comunications
Tel: +27-11 327-5171
Fax: +27-11 327-5435
Email:

 

National AIDS Coordination programme - Namibia
Click on a billboard to view a larger version

These billboards were developed by Namibia's National AIDS Coordination Programme for the 2002 World AIDS Day Campaign. They were erected at sites close to hospitals in all 13 regions.

Contact:

Francoise Jenniskens
STA-MoHSS-NACOP
EC project
Email:

     

University of the Western Cape - South Africa
Click on a poster to view a larger version
Get tested for HIV

This poster promotes voluntary testing and counselling. The image represents the campus community and includes all races and genders, top management (i.e. the rector) and the support staff.

we care

This poster advertises the university's HIV/AIDS programme and tries to convey the message, in three languages, that "we care".

Contact:

Tania Vergnani
Director: HIV/AIDS Programme
University of the Western Cape
South Africa
Tel : +27 21 959 2247 (o)
Fax : +27 21 959 3358
Cell : 082 202 3421

 

The Society for Family Health (SFH) - Nigeria

The Society for Family Health (SFH) is Nigeria's largest health NGO. It is active in the areas of social marketing of healthcare products, education, community action and media. It is affiliated to the US-based Population Services International. The following two billboards produced by SFH are currently on display at 185 prominent locations across the country.

 
Click on a billboard to view a larger version
Femi poster
Femi poster

Femi is the son of Nigerian music icon Fela Kuti. Fela died of AIDS in 1997 and Femi is active in campaigning against the disease. He is one of the most recognisable of Nigerian musicians. "AIDS no dey Show for Face" is addressing the commonly held misconception that HIV-positive people look ill, and is part of a long term strategy to alter attitudes in what is still a very conservative media environment.

 
 
Fati poster
Fati poster

Fati Mohammed is a star of the Hausa film industry in northern Nigeria, having made her name in TV soaps. Hausa is one of Nigeria's main languages. The Hausa message also states that you cannot tell by looking who has HIV.

 

Contact:
Jim Clarke
Email:


The Female Health Company (FHC) - Zambia

The Female Health Company (FHC) is the sole manufacturer of the female condom which is the only new barrier technology which has been introduced since the onset of the HIV/AIDS epidemic. The Female Health Foundation is the not for profit arm of the FHC and works alongside key stakeholders in-country to develop and implement country specific approaches to HIV/AIDS prevention focusing on women.

Do you care?

The female condom was introduced in Zambia in 1997 and has since become part of the national programme for the prevention of HIV/AIDS and STDs. The female condom is distributed by the Ministry of Health through its clinics and outreach centres. Additionally, branded as CARE, the female condom is socially marketed by the Society for Family Health who work alongside local NGOs providing training to their community-based distributors with a specific focus on high risk groups.

 

Contact:
Esther Bayliss
Email:


Art for Humanity (AfH) - South Africa

Art for Humanity (AfH) (formerly Artists for Human Rights) uses visual art as an advocacy tool to promote human rights and HIV/AIDS. It also aims to professionally empower artists, particularly from South Africa and other developing countries.

One of AfHs programmes is the 'Break the Silence' HIV/AIDS portfolio, a collection of 31 fine art prints made by artists from South Africa and abroad. The portfolio has a catalogue, posters and a countrywide billboard campaign attached to it.

The intention of the project was to use visual art as a medium through which the stigma surrounding the disease can be overcome and broken. Art prints transposed to large billboards have been erected in communities throughout South Africa to promote greater awareness of HIV/AIDS and its effects on individuals, their families, and their communities, and to encourage open discussion about it.

Arts and culture have an important role to play in our social development. AfH has taken up the cause to create and help to mount an effective awareness campaign that, eventually, will contribute to changes in lifestyles and behavior and to promote care and support for those living with HIV/AIDS.

In order for us to succeed in turning the tide of this epidemic we have to be reminded of the power of the collective. We are all part of communities and unless we work together with our communities to ensure a sustained mobilization against behaviors and practices that perpetuate the HIV/AIDS epidemic, we will not succeed.

As so powerfully depicted by the AfH exhibitions, the first step in the right direction is to talk about it and help those who, in our societies, struggle on a daily basis to break the silence around this issue.

   
Click on a poster to view a larger version
Contact:  

Kristin Palitza - Development Manager
Art for Humanity
c/o Fine Art, Durban Institute of Technology
City Campus
Box 953
Durban 4000
South Africa

Tel: +27 (31) 203 6694
Fax: +27 (31) 203 6644
Website: www.ahr.org.za
Email:

Artists for Human Right Trust |

The HEART Campaign - Zambia
HEART (Helping Each other Act Responsibly Together)

Studies in Zambia have shown that nearly one out of every six urban youth is HIV positive. Because of their physiology and the cultural norms around sexual relations between older men and younger women, girls are more likely to get HIV than are boys. Surveys in the compounds indicate that by the age of 19, the majority of sexually active females have been pregnant at least once. This, in itself, is a clear indication that most sexual encounters are unprotected, hence the high incidence of HIV. Condom use at best is inconsistent and the majority of youth (84%) did not use a condom the last time they had sex. The Zambia Sexual Behaviour Survey reports that 37% of boys and 27% of girls have had sex by the age of 15. By age 19, only 16% of youth have never had sex.

The HEART (Helping Each other Act Responsibly Together) Campaign focuses on youth, both urban and rural. The hardest hit segment of the population is the urban youth. This, therefore, points to the need to target youth with behaviour change messages to curb the trends in HIV infection.

Campaign Objectives

The main objective of the HEART Campaign is to promote healthy sexual behaviors among young people and reduce HIV transmission among this group. The aim of the campaign is to reinforce those sexual behaviors that are safe while changing those that are unsafe. The detailed objectives are as follows:

  • Get those youth that are sexually active and sometimes use condoms to use them consistently
  • Get those youth that are abstaining to continue abstaining
  • Help youth understand that even a person who looks healthy can be infected with HIV
  • Intended Audience

    The HEART campaign focuses on youth aged 13-19. Urban youth are reached using television and rural youth using local language radio. Both audiences are addressed through popular music as well. The campaign conveys energy, vibrancy and reflects youth culture.

    Contact:
    Lynn M. Van Lith
    HIV/AIDS & Adolescent Programmes Advisor
    Zambia Integrated Health Programme
    Email:

      Click on a poster to view a larger version
   

LoveLife - South Africa

The LoveLife campaign

South Africa's LoveLife campaign was launched in 1999. The bedrock of loveLife's communication strategy is open communication about sex ("Talk About It"). According to a LoveLife statement, it is a brand-driven, comprehensive national programme targeting youth aged 12 to 17. The focus is on reducing the negative consequences of premature and adolescent sex by promoting sexual health and healthy lifestyles. "The campaign is open and frank and challenges South African conventions that perpetuate the epidemic," the statement said.

Contact:
Angela Stewart-Buchanan
Head of Communications
Tel: +27-11 771 6800
Email:
www.lovelife.org.za

Click on a poster to view a larger version
 Sex - worth waiting for Everyone he's slept with, is sleeping with you
One roll-on all women want Too smart for just any body No pressure
    LoveLife |

"Billboards in the field"
Zimbabwe
Zimbabwe
South Africa
South Africa
South Africa
South Africa

Contact:
Esther Bayliss
Email:

Contact:
Kristin Palitza - Development Manager
Artists for Human Rights
Website: www.ahr.org.za
Email:

Contact:
Kristin Palitza - Development Manager
Artists for Human Rights
Website: www.ahr.org.za
Email:

     
Namibia
Namibia
  Burundi
Burundi

Contact:
Leonora VanHook
Salmatu Foundation
Website: www.salamatu.org

 

Contact:
Jean-Luc Kesch Menya Media Bujumbura Email:

 



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